Our Investments
We always strive to retain the spirit that comes with being the challenger brand. To find new growth opportunities, innovations and creative ways to enhance our offering and deliver value across all aspects of our business. We have made investments in businesses with that goal in mind – making the process of booking and transacting travel better.
Simplify & super-charge online travel upselling.
ROOMDEX automation products re-imagine inventory merchandising & deepen the connection between a hotel and their guests. They develop hotel automation technologies that enable hotels to present their assets in new ways. The result is new revenue, less work and happier guests who are grateful for the personalised experience.
ROOMDEX toolset is technology innovation. They leverage hotel operational and software experience from leadership roles at companies such as MICROS (now Oracle Hospitality), Nor1, Duetto, StayNTouch and Shiji. They use their technological edge to help hotels exceed their commercial goals and deliver the best guest experience.
ROOMDEX currently provides the world’s only upselling solution that employs Attribute-based Upselling (ABS). In August of 2023, ROOMDEX launched an API platform so that hotel chains and 3rd party software providers can directly access a suite of proprietary algorithms for use in their own products.
In November 2023, ASX:WEB exercised the option to acquire the remaining 51%.
ASX:WEB made a strategic investment in ROOMDEX in February 2022, acquiring 49% for US$10 million. In October 2023, Webjet Limited acquired the remaining 51%.
ROOMDEX has been integrated into the WebBeds business and restructured. Going forward it will be a supplier partner product offering of WebBeds.
Want to find out more about what ROOMDEX does?
Blockchain based B2C travel marketplace.
LockTrip.com is a blockchain based travel marketplace that is helping expand our blockchain expertise.
LockTrip LLC was founded by Nikola Alexandrov and Hristo Tenchev in 2017. Prior to the investment by Webjet Limited, they owned 100% of the company. As part of the investment by Webjet Limited, LockTrip UK Holdings Ltd was established. The founders own 75% of LockTrip UK Holdings Ltd and Webjet Limited owns 25%. LockTrip UK Holdings Ltd now owns 100% of the shares in LockTrip LLC.
Based in Bulgaria, LockTrip LLC developed a B2C hotels marketplace underpinned by a blockchain platform which is powered by a utility token, the LOC. Consumers can pay for hotel stays in multiple currencies or in LOC. LockTrip also provides its own decentralised public blockchain, the Hydra chain, powered by the HYDRA coin.
ASX:WEB holds a 25% share in LockTrip
ASX:WEB’s interest in LockTrip is twofold:
Want to find out more about what LockTrip does?
The Web Travel Group is proud to support 40:40 Vision to achieve gender balance in senior leadership by 2030.
WebBeds partners with BeCause – a sustainability technology start-up transforming how companies in travel manage their sustainability data – to scale up the number of properties tagged as ‘eco-certified’ on WebBeds booking platforms.