Strategic investment in ROOMDEX.

Webjet Limited today announced a US$10 million strategic investment in ROOMDEX, a US based leader in automated hotel upselling solutions. Webjet Limited has secured a 49% stake in the business with a future option to acquire the remaining 51%.

ROOMDEX’s flagship product, Upgrade Optimizer, is a fully automated hotel upsell tool that intelligently calculates True AvailabilitySM (ensuring upgrade offers can be fulfilled) and the optimal price for hotels to provide upsell offers on room upgrades, stay extensions and guest services. By automating the often time-consuming upsell process, Upgrade Optimizer delivers hotels high margin revenue and substantial return on investment. ROOMDEX’s forthcoming ABS (Attribute Based Selling) technology will enable hotels to further increase revenue from bespoke upselling. 

The Company’s investment will allow ROOMDEX to continue its strong growth trajectory and support product development, including a new proprietary technology that will provide hotels, hotel brands, Central Reservation Systems (CRSs) and online travel agents (OTAs) with a new set of product merchandising capabilities. The Company’s B2B Hotels division, WebBeds, plans to offer ROOMDEX products to further differentiate its offering to hotel partners by providing them the opportunity to maximise revenue from every room sold. 

Commenting on the investment, John Guscic, Webjet Limited Managing Director said: 

“While the pandemic has made the past two years challenging for the travel business, it has also created market conditions ripe for technology innovation. Following on from our recent investments in Locktrip and Trip Ninja, we’re continually looking for scalable technology opportunities that offer the potential to help differentiate the Webjet Limited, transform the travel industry and deliver significant returns. Our strategic investment in ROOMDEX reflects our tremendous confidence in both the core upselling product as well as the unique technologies we see in their product pipeline. We are excited to use the global market reach of our WebBeds business to rapidly help more hotels take advantage of ROOMDEX.” 

Jos Schaap, CEO and Co-Founder of ROOMDEX, said: 

Webjet Limited will report its FY22 results on 19 May 2022. This announcement has been authorised for release by the Managing Director. 

Find out more about our strategic business investments on our Investments page. 

For further information.

Investors.
Carolyn Mole
+61 3 9828 9754
carolyn.mole@webjetlimited.com